Fashion and clothing is historically a universal interest. In the biblical story of Joseph, his father’s favoritism was evidenced in a many-colored coat. In China’s early art, their emperors are clothed in beautifully and ornately detailed robes. And who could forget the powdered wigs, buckles, tights and frills worn by rich European men in centuries past? Though the look has changed, people have not, and fashionable clothing brands in USA are doing their part to carry on an old tradition.

Traditional styles were brought to America with the early immigrants. While styles overseas continued to change, the immigrants were more concerned with surviving their harsh new home than what their old neighbors were wearing. Eventually, they moved from survival mode to an established society, but ruggedness and endurance have remained hallmarks of the American trend.

In 1873, one of America’s first brands, Levi Strauss & Co., put its name on the first blue jeans, the quintessential mark of American style. Remarkably, this current, worldwide fashion statement was created for working men; men who needed tough material and rivets at stress points in their work clothes.

Van Heusen, represented in Geoffrey Beene, Gant, Izod and Van Heusen brands, had its birth in the working class of coal miners in Pennsylvania. Its first garment was flannel shirts sewn by the founder’s wife and sold from a push cart in the 1880′s. Today, Van Heusen markets higher end business casual and suits.

Goose down had long been a quilt filler when Eddie Bauer patented his puffy goose down coats designed for outdoorsman. In only six years he was providing the US Army Air Corps with such products. Today, the coats can be seen worn by the trend setters of the world.

Casual style has had its effect on the rest of the world. In societies in which form was more important than function regarding fashion, function and comfort have become the forerunners. America is a country in which a person who earns their millions by hard work is more respected than someone who is simply born to it, giving the rough and rugged look its honored place. Even the brands that have come along more recently rise to the top on casual wear. Jeans and T-shirts fill the malls.

Just as the survival mode has changed, style that originated for working men has evolved. A common sight on runways worldwide is jeans and T-shirts. They are even dressed up with button-up shirts or sport coats.

Calvin Klein and Liz Claiborne are two famous American designers. Liz Claiborne’s inspiration was the American working woman’s need for affordable, stylish work clothes. Tommy Hilfiger, Aeropostale, The Gap, Abercrombie & Fitch, American Eagle Outfitters, Pacific Sunwear and Zumiez and many more are symbolic of that casual American style. Trendy and comfortable clothes will be produced by the fashionable clothing brands in the USA as long as there are people wanting to wear them.

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